Creative Direction Work
During COVID, I transitioned into e-commerce and content creation, helping shape online experiences and promotional storytelling. From there, I moved into managing marketing teams, overseeing creative direction, building sets, developing concepts, and directing shoots for individual pieces and full collections.
Each step built on the last, shaping the creative director I am today.
Below are start-to-finish concepts and projects I did for the following companies in the last 4 years.
Marketing Direction and Execution
(management to creation)
From building customer and metric-focused PDP pages to revamping full websites, I prioritize creating platforms that are intuitive, visually compelling, and designed for engagement. I strongly believe creative and analytical work go hand in hand.
From there, I developed high-performing newsletters and supported the creation of ads that not only attracted customers, but kept them coming back.
PAID ADS
WEBSITE CONTENT
WEBSITE UPDATES & TRANSITION
NEWSLETTER CREATION