I’m a Creative Director and brand strategist with over five years of experience working across fashion, retail, and e-commerce. My work sits at the intersection of storytelling, strategy, and culture where creative ideas are grounded in purpose and performance.

I’ve led photo and video shoots, developed seasonal and capsule campaigns, guided brand refreshes, and collaborated closely with product and marketing teams to build cohesive, customer-driven narratives. Most recently, I worked as Marketing / Creative Director for Yoga Jeans, overseeing end-to-end creative across campaigns, e-commerce, and social, with a focus on consistency, growth, and emotional connection.

Now based in Montreal, I approach fashion through a lifestyle lens, balancing intuition with data, big ideas with thoughtful details, and always leaving room to evolve.